Use Digital Signage To Stimulate Impulse Shopping

The introduction of digital signage is likely to have a more significant impact on sales. Placing digital signage throughout the supermarket can share product promotion information more widely. 

A survey by Slickdeals.net shows that American consumers spend nearly $5,400 on impulse shopping annually, of which about 71% are spent on food and groceries.

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Impulsive consumption is not only manifested as people can't help but buy sweets at the checkout counter. The survey results found that most impulse consumption actually occurs in the store.

Typical strategies such as placing promotional stickers and static posters near products can play a certain role, but they cannot achieve the effect of digital signage. Research has found that the emotional resonance effect of digital signage installed at shopping points is about 2.5 times that of static media, and digital signage has therefore become an influential advertising medium. Food can trigger a strong emotional response from many consumers, and the introduction of digital signage is likely to have a more significant impact on sales.

More importantly, placing digital signage throughout the supermarket can share product promotion information more widely. Traditional in-store promotion notices are often only placed near the promoted products, while digital methods can easily loop the promotion information throughout the store. In addition, the screen can display detailed information such as the shelf channel number or the location of the commodity area, so that consumers can quickly find the corresponding promotional items.

With the development of national informatization and smart city projects, as well as the continuous innovation of product functions and technological replacement, the commercial display market has been in a period of rapid development in recent years, and digital signage has become an important port for "human-computer interaction." The box has also ushered in multiple upgrades. The RK3288 series MBoxes with higher performance and lower power consumption are occupying the high-end digital signage market.